SaaS Link Building Tips

Most SaaS companies know the fundamentals of link building, but doing what everyone else is doing won’t cut it. If you want to beat your competition and get in front of your ideal audience, you’ll need to go beyond the basics.

Here are our insider strategies to help you achieve just that.

What Is SEO Link Building for SaaS?

In essence, SaaS link building involves strategically earning backlinks that signal to search engines – and potential customers – that your brand is credible and offers genuine value.

Key Elements of SaaS Link Building:

• Targeting Industry-Specific Sites: Focus on websites where your ideal customers spend time, such as SaaS blogs, comparison sites, and B2B tech publications.
• Creating High-Value Content Assets: Produce link-worthy resources like industry reports, product comparison guides, and expert roundups.
• Building Industry Relationships: Cultivate connections with bloggers, influencers, and potential partners to increase your reach and secure backlinks.

Why Link Building Crucial for SEO Success of SaaS Businesses?

SaaS link building is essential for several reasons:

• Increases Domain Authority: Quality backlinks from authoritative sites strengthen your domain authority, signaling to Google that your site is a reliable source, which helps you rank higher.
• Boosts Search Rankings: Google prioritizes websites with credible backlinks. By securing links from reputable sources, your ranking for target keywords improves, enhancing your visibility.
• Drives High-Intent Traffic: Higher positions in search rankings bring you traffic and quality leads.
• Builds Brand Recognition and Trust: Links from respected industry sites increase your credibility and help you become a recognized name in your niche.
• Supports Long-Term Growth: Unlike paid ads, quality backlinks provide ongoing SEO benefits, driving sustainable traffic.

How Long Does It Take for SaaS Link Building to Impact Rankings?

SaaS link building is a long-term strategy.

Here’s what to expect:

1. Months 0-1: Research and Content Creation
   • Identify target keywords, create linkable assets, and build a list of potential sites.
2. Months 1-3: Outreach and Initial Link Acquisition
   • Begin securing links, though immediate ranking improvements may be minimal.
3. Months 3-6: Gradual Ranking and Traffic Growth
   • Expect to see gradual ranking improvements, especially with links from high-authority sites.
4. Months 6+: Sustained Gains and Authority Building
   • Consistent link building over time will lead to stronger rankings, organic traffic growth, and increased authority.

Proven SaaS Link Building Tactics and Tips

1. Guest Blogging on High-Authority Sites

Guest blogging on relevant industry sites is one of the best ways to build links and showcase expertise.

• Target Thought Leadership Sites: Choose reputable SaaS or B2B tech blogs.
• Include Natural Links: Addl links within guest posts to relevant content on your site, like resource pages.

2. Content Refresh Outreach

Offer to update high-ranking articles that may be outdated, adding new data or insights.

• Find Outdated Content: Use tools like Ahrefs to identify popular articles that need an update.
• Offer Fresh Data: Suggest new statistics, case studies, or visuals, including a link to your SaaS product as a reference.

This strategy builds backlinks while establishing your brand as a knowledgeable resource.

3. Create Linkable “Power Pages”

Build a data-rich resource that naturally attracts links, like a “State of [Industry]” report.

• Use Unique Data: Leverage proprietary data from your SaaS platform, surveys, or research.
• Promote to Industry Influencers: Share your power page with influencers and journalists who may link to it as a reliable source.

4. Unlinked Mentions

If your brand has been mentioned online without a link, reach out and request one.

5. Product Comparison Pages

Pages like “[Your SaaS] vs. [Competitor]” attract users actively comparing solutions.

• Be Objective: Offer a fair, data-driven comparison that highlights key strengths.
• Promote to Bloggers: Share with bloggers and reviewers who might feature your product.

These pages attract high-intent traffic and valuable backlinks from industry sources.

Advanced SaaS Link Building Tactics

Collaborative Content with Industry Influencers

Partner with influencers to co-create content, such as webinars or guides, to increase reach and gain backlinks.

Leverage Connectively (HARO) for High-Authority Links

Respond to journalist queries on HARO to get cited on authoritative sites.

Focus on SaaS-related queries to showcase expertise and gain exposure.

Skyscraper 2.0 Technique

Identify high-ranking content with room for improvement, then create a more valuable version with added insights and visuals.

Reach out to sites linking to the original content, offering your enhanced version as a better resource.

Power-Up Your SaaS Link Building with These Actionable Tips

1. Leverage Customer Success Stories for Backlinks

Choose one or two prominent clients and craft a detailed case study showcasing how they achieved specific results with your SaaS tool.

Pitch these case studies to industry blogs and review sites.

2. Create a “Best of” Guide to Showcase Industry Leaders

Curate a list of top SaaS tools or thought leaders relevant to your audience.

Reach out to each person or brand featured, letting them know you’ve included them.

3. Implement “Link Roundup” Outreach

Search for link roundups in your niche and contact the editors with a pitch about why your content is valuable.

4. Build a “Resources Hub” That Earns Natural Links

Compile a list of valuable tools, guides, and case studies, and add it to a centralized resources hub.

Share it with bloggers and industry sites.

5. Launch a Survey or Study for Industry Data

Develop and distribute a survey targeting your audience’s biggest pain points.

6. Reach Out to Podcast Hosts in Your Niche

Make a list of podcasts that discuss SaaS or topics related to your audience, and pitch them ideas for an episode.

There you have it.

Now you’re equipped with tactics to boost your SEO, drive high-intent traffic, and stand out in a competitive market.

If you’re looking for more guidance or a tailored strategy, don’t hesitate to reach out – together, we can elevate your link-building game.