Regarding search engine optimization, high-quality backlinks are vital and cannot be ignored. This is especially true for backlinks from authoritative and reputable sources, which are essential to Google’s ranking algorithm. One type of backlinks you can use to boost your website is PR backlinks. Commonly known as press release backlinks, PR backlinks can be the best source of backlinks when used well.
Since these backlinks feature high domain authority, they can boost your website by signaling to Google that your website is a reliable source of information. In fact, 69% of marketers say that backlinks such as PR backlinks have delivered positive results for their business. In this blog, we explore the concept of PR backlinks and provide practical strategies and tactics for acquiring them.
Understanding High PR Backlinks:
High PR backlinks refer to links from other websites that point back to your website. Since they act as a vote of confidence in the eyes of search engines, they are proof that your website contains a reliable and valuable source of information. While backlinks play a vital role, the ones from high-quality and authoritative websites offer many benefits regarding SEO impact.
Some of these websites include well-regarded sources of information, news, and industry insights. Therefore, earning backlinks from such platforms is like receiving a yes vote from a respected brand in your industry. By accepting “follow” links from journalist blogs or news organizations, you will gain some of their high levels of authority and increase your website’s visibility.
How PR Link Building Works or How to Get Backlinks From High PR Sites
When a PR company releases a press release to be published by a news outlet or social media, the company does not gain anything. Their work begins after they send the press release to their contacts and business relationships to acquire links. While some PR links built using SEO strategies won’t affect page rankings, they would directly generate new leads and traffic. It’s, therefore, important to know how to get backlinks from high PR sites.
The PR company can find other content creators and journalists who want to pick up the story and write it for a different audience. Your PR content can, therefore, be changed into several blogs, videos, and other content aimed at engaging audiences and driving referral traffic to your website. At this point, the content is no longer regarded as a press release but as an article or an essential piece of content.
Since these newly published backlinks are dofollow, the article published gets an SEO benefit from linking to your brand, and you get high PR links and brand awareness. If you combine all these factors, you get a significant boost in link-building in PR and SEO.
Why You Should Buy High PR Backlinks
So, why should you buy high PR backlinks? Well, PR backlinks, especially those acquired from news sites or press release publications, hold significant value in SEO. Besides boasting high domain authority, they are highly desirable as they originate from highly authoritative sites. When you acquire links from these sources, you communicate to Google and other search engines that your business is trustworthy, thus boosting your site’s domain authority and increasing your search engine rankings.
PR backlinks can also enhance organic traffic, increase your website’s visibility, and attract more organic traffic from users interested in your content. This can help you reach a targeted audience interested in your industry or niche and expose your brand to a broader audience, thus boosting brand recognition. Moreover, the links can drive referral traffic from users clicking other websites.
While all these benefits can improve your website visibility and overall performance, it’s essential to maintain a good link profile by focusing on acquiring high-quality backlinks right from the start.
Types of PR Backlinks and Why Get High PR Backlinks
There are two main types of PR links in this world, namely:
White Hat PR Backlinks: These links are acquired via ethical or legitimate means like fostering partnerships, offering high-quality content, and naturally attracting links. So, why get high PR backlinks? Well, unlike black-hat PR links, white-hat PR backlinks follow search engine guidelines and support long-term SEO efforts.
Black Hat PR Backlinks: Black hat PR links, on the other hand, are acquired through unethical and deceptive practices aimed at rapidly acquiring low-quality links. Some of these tactics include paid link schemes and manipulation of links that can lead to penalties or even website removal from search engine results pages. These are just spammy attempts or unethical ways of earning backlinks.
Why Do High PR Dofollow Backlinks Outperform Other Link Building Methods
Did you know that high PR dofollow backlinks are more effective than other links? Here are some of the reasons why they are so:
Scalable, Relevant, and High-Quality Links
While building high quality PR backlinks can be time-consuming, these links are typically scalable and relevant. However, you must focus on quality to achieve more with less effort. Focusing on quality is essential since Google penalizes websites with low-quality backlinks.
High-Quality Links
Besides scalability, PR backlinks are typically good quality and highly relevant. This gives them an advantage over rivals. The problem with poor link-building strategies is that your rivals can always try to take advantage of the same opportunities.
If your rivals watch your link-building efforts, they may attempt to copy your strategies or even steal your links. Because these PR backlinks are regarded as more valuable, it’s highly unlikely that your rivals can copy them.
Greater ROI
With PR backlinks, you can improve your profile and genuinely connect with your target audience. Because your backlinks will receive clicks, you’ll boost your website traffic and generate worthwhile traffic. The referral traffic you receive will raise awareness of your business and provide additional leads, thus improving your sales and marketing pipeline.
Considered Leadership
When it comes to establishing thought leadership and being a renowned industry, PR link-building efforts achieve wonders. You can raise credibility in your audience and investors’ eyes by linking to top-tier magazines.
Strategies for Acquiring Top High PR Backlinks
Acquiring top high PR backlinks requires a proper plan and action. Some of the critical strategies to consider include:
Use HARO
HARO is a free service that connects journalists and authors with sources called Help a Report Out. Once you’ve registered on the platform, you’ll receive daily emails from websites asking for your viewpoints on topics or subjects that could make your brand be mentioned on their websites. The idea is to respond to your niche or industry queries, potentially earning mentions and backlinks from credible news outlets.
Analyze Your Competitors
This strategy involves evaluating your competitor’s backlink profile to identify high PR backlink prospects using tools like SemRush, Ahrefs or LinkMiner. If you find a high authority website, you can attempt to acquire backlinks from them.
Based on the SEO metrics the program employs, the ideal process is to scan your competitors’ backlink profiles and then check the results in terms of Domain rating, Domain Authority, Trust Flow, or Citation Flow. You can then reach out to them and pitch your websites for inclusion.
Engage With Educational and Governmental Websites
Universities, educational institutions and government organizations have some of the most authoritative backlinks. While you may not get backlinks from the main pages of these websites, you might be lucky to find a link to the resources pages or internal pages. So, it’s essential to search for these websites and contact them to see if you can have your website included.
Create Compelling Content
Creating high-quality and shareable content is also one of the best ways to acquire backlinks. It’s, therefore, essential to focus on providing value to your audience and position your website as a credible and authoritative resource.
Get High PR Backlinks From Wikipedia
You can also obtain high-quality backlinks from Wikipedia if you apply a specific link-building technique. You can obtain a permanent backlink from Wikipedia by following the correct procedure.
Create Links From Free High PR Websites
Creating content for high authority and free websites like Flickr, Blogger, WordPress, and SoundCloud might also help you acquire high PR backlinks. Once you have your profiles on other websites, you can connect to them and make your strategy work. It might help you obtain high PR backlinks. While the backlinks may not be the strongest when starting, they can still help improve your backlink profile.
Top Tips for Building High Quality PR Backlinks
Link building is a game that does not require you to focus on quantity but quality. Here are some of the things to consider when building high-quality PR links:
Link type: It’s essential to ensure that the links you acquire are not nofollow links, which do not bring much value because Google tends to ignore them.
Domain and page authority: Make sure your backlinks bring SEO value to your site because spammy links may not add value.
Relevancy of the site: While this might not impact any SEO value, it will boost the quality of traffic from the referring site. Since the main goal is to get traffic and increase the total revenue generated from the SEO value, relevancy is undoubtedly an essential part of this process.
Link position: The placement of your links is crucial. By ensuring they appear at the beginning or end of the content, you’re signaling to Google that your website is valuable for the audience. Similarly, strategic placement of your anchor text helps Google understand your site’s relevance in searches.
Final Words
Like other high-quality links, PR backlinks are valuable assets that improve search ranking and website visibility. Using strategic and ethical approaches, you can enhance your online presence and establish authority within your industry and niche. While you can achieve high-quality PR backlinks through a variety of methods, it’s important to know that building a website that’s helpful to your audience should be your key priority. Therefore, you need to focus on creating high-quality content, building relationships, and adhering to search engine guidelines to maximize the effectiveness of your PR backlink strategies.
