If you’re running a cryptocurrency website, one strategy that can help you achieve your SEO goals is building high-quality backlinks. However, with tens of thousands of crypto coins worldwide and fierce competition in the industry, it’s more challenging than ever to stand out among competitors in your crypto business. Therefore, using the best strategy to acquire crypto backlinks is essential, particularly if you want to achieve high rankings on search lists according to Google algorithms. Also known as incoming or inbound links, backlinks are links that come from other website owners and point back to your site. These links act as proof or endorsement, indicating that your website content is high quality and valuable to search engines.

Understanding Link Building

Link building is getting links from other websites to your site. While many crypto companies are focused on successfully achieving their search engine optimization strategy, they typically find link building quite challenging because it’s difficult to build crypto backlinks, given the nature of the industry. Thankfully, with the best strategies, you can receive high-quality and relevant backlinks by publishing high-quality content, partnering with other websites, and more. Here is a comprehensive guide on how to get started with link building for your crypto website;

Importance of Crypto Backlinks

Developing a solid link-building strategy for crypto websites can help you acquire more backlinks, improve your website’s authority, and boost your trustworthiness. Here is the importance of crypto backlinks:

Increased Credibility: When you acquire backlinks from authoritative sites, you communicate to search engines such as Google that your website is reliable and trustworthy. This way, more visitors will likely trust the information presented on your website and endorsed by trusted sources.

Brand Visibility: As you acquire backlinks from various reputable sources, you get brand exposure that can lead to collaborations, partnerships, and invitations to industry events.

Expanded Reach: High-quality crypto backlinks open doors to new audiences and introduce them to your content. Once they access your website, they are likely to convert regular visitors.

Domain Authority: Acquiring high-quality crypto backlinks over time can improve your website’s domain authority, attract more organic traffic, and increase your chances of ranking well for competitive keywords.

Enhanced Search Engine Rankings: Since link building is essential to SEO, high-quality crypto backlinks from reputable sources can indicate to the search engines that your website’s information is reliable. This can lead to high search engine rankings and increased organic traffic.

Strategies for Getting High Quality Crypto Backlinks for SEO

Although acquiring high quality crypto backlinks for SEO is hard, you can get the best backlinks with the right strategies and rank higher in the search engines. Some of the best methods include:

Guest Posting

Guest posting involves writing a blog post to another site that links to your crypto website. With this strategy, you can get high-quality inbound links that will improve your site’s SEO and help you drive more traffic. Alongside the incoming links and traffic, guest posting can help you build relationships with industry influencers while expanding your reach.

In addition, it can help improve your website’s visibility and boost your outreach efforts. This is why most of 65% of backlinks are obtained through guest posts. While guest posting is still an effective strategy, you shouldn’t approach it lightly, as doing this can make you acquire bad backlinks, which cannot impact your intended efforts. 


Infographics are highly visual information, including charts, images, icons, and diagrams that can pass a message at a glance. Creating engaging visual content can significantly boost your link attraction efforts. The key lies in combining compelling data with eye-catching visuals and distributing them via channels like industry blogs and social media platforms.

While creating one, include your company’s name and website somewhere on the infographic, preferably at the bottom, so other websites can credit you as the source when they use your content. Besides backlinks, infographics can help you acquire new organic traffic and develop a relationship with the media.

Getting Listed on Platforms

Getting listed on resource pages is one of the ways to acquire high-quality backlinks. As valuable resources, tools, and guides, researchers, educationists, and students often use resource pages for the most reliable information. Since they are authoritative and relevant, they can be a great source of high-quality crypto backlinks for your website, as they are usually authoritative, appropriate, and trusted by their audience.

Linkable Assets

Linkable assets are typically content that provides a lot of value to the audience, such as downloads, reports, and infographics. No matter what linkable asset you use, if it’s valuable, you can promote it to acquire high-quality backlinks and boost your website. You can obtain these assets by investing in paid promotion through Google ads, Facebook ads, Google Ads, and Pinterest Ads.

Broken & Lost Link Strategy

Also known as the lost link reclamation tactic, the broken link-building strategy is a method to update and retain your previous link-building efforts. Before applying any new link-building strategy, fixing the broken links or getting back the removed ones is essential. You can also use the broken link strategy to earn backlinks that previously pointed to other websites but now are 404s. You just need to create similar content and reach out to the websites with an offer to replace them.  

Link Exchange

Link exchange with relevant crypto websites and finance niches can be beneficial in acquiring backlinks. As one of the most effective strategies, this method can help you gain backlinks you can use to boost your site’s visibility. For the strategy to be effective, you should not engage in an excessive link exchange, as this may make Google penalize your website. This means you shouldn’t acquire links from hundreds of unnatural links just to get lots of links. The key here is to develop high-quality backlinks from valuable sources such as crypto, finance, or other niche websites.

Getting Featured in Reviews

Getting featured in reviews can also help you acquire high-quality backlinks that boost your credibility and trustworthiness. The first step is to contact publications and magazines that frequently publish ratings, business reviews, and more that give ratings to businesses or products. Although it’s challenging to get a link from reputable publications such as Forbes or the Economist, it is possible. For instance, If you have successfully partnered with other businesses, you can access them to include your logo on their website with an external link to yours.

Unlinked Brand Mentions

Other websites may mention your brand in their content but fail to link your brand. This means. You may be losing out on increased visibility for your website. So, the best thing to do is to find websites that have mentioned your website and products without linking them and request them for backlinks to your website. While this is generally very time-intensive, it’s one of the best strategies to acquire crypto backlinks.  

Link Insertions

Like guest posting, link insertion involves creating content and putting your website link within the existing content. To succeed in this strategy, look for authoritative websites that fit with the content you create and reach out to them, offering a paid link insertion or link exchange. This way, you can improve audience experience with a valuable external link and drive traffic to your site without wasting time acquiring new backlinks. The idea is to look for authoritative and relevant websites that link your content as a value-added resource to their readership.

Dos and Don’ts of Cryptocurrency SEO Backlinks

The Link Building Do’s

Focus on link quality: While acquiring more cryptocurrency SEO backlinks can improve your link profile, acquiring high-quality backlinks is essential. You may not impact your SEO strategy if you acquire many low-quality backlinks.

Do a competitor backlink analysis: To gain insights, you must check out your competitors’ links and understand how well they are performing so you can outrank them.

Get links from various pages: While the homepage is the most important page on your website, you should pay attention to other pages that may also generate a decent amount of attention.

Be active in niche forums: By being active in crypto forums and contributing to their discussions, you can acquire high-quality backlinks that drive target traffic to your website.

Mention industry influencers in your blog: This strategy can help you acquire links and build relationships with famous figures. Since these influencers are more likely to share your content, you’ll increase your outreach and improve your website’s visibility.

‍The Link Building Don’ts

Don’t get links from irrelevant websites: It’s evident that backlinks from authoritative domains are valuable, but it’s also true that the website you are linking to should be relevant.

Don’t use black hat SEO tactics: When building links for your SEO websites, it’s essential to avoid strategies that manipulate search engines for higher rankings, something that’s considered a black hat.

Avoid spammy forums: Unlike niche forums, some forums are not moderated and only contain ads and low-quality answers that won’t help you in any way. 

Avoid sites with hidden text and links: Ensure you don’t guest posts for domains with hidden text and links in their content. This is because Google perceives such practices as manipulative.  

Tools Needed for the Best Crypto Backlinks

After looking at the do’s and don’ts of link building, let’s focus on the tools needed to build the best crypto backlinks:


Ahrefs is a robust tool that offers a detailed view of your website’s backlink profile and tracks your competitors’ backlinks to enable you to identify where they are getting links from.


Majestic focuses on mapping link intelligence and evaluating domain trust to help you understand the quantity and quality of backlinks.


As a popular tool among digital marketers, SEMrush is a comprehensive tool kit that can help you conduct backlink audits, keyword research, and delve deep into competitor analysis.

Google Trends

Google Trends is an invaluable tool that can be used to check the popularity of crypto-related search queries over time. This is crucial for understanding the trends in the crypto space and aligning your strategies to the current market interests.

Google Alerts

As a real-time surveillance system, Google Alerts is a tool that notifies you whenever your brand is mentioned online. 

Websites Likely to Give Dofollow Crypto Backlinks

Here are some of the websites that are likely to give you dofollow crypto backlinks:

Crypto and Blockchain Businesses 

These businesses provide crypto and blockchain services and include crypto exchanges, crowdfunding services, crypto wallets, and crypto lending companies.‍

Finance Websites

Finance websites such as Financial Times, The Economist, or Investopedia that regularly publish news, blog posts, and crypto business reviews can help you acquire high-quality backlinks. While this can be highly challenging, if you use the best approach, you can always find suitable prospects within your reach.‍

Crypto Blogs 

As more and more people become interested in blockchain technology and crypto investments, there is an increasing demand for informational and high-quality content. You, therefore, need to find crypto bloggers and blog websites that are happy to collaborate with you and give you backlinks.

Affiliate Websites

Affiliate sites promote products and services to generate sales and earn commissions from each sale. If you can have your website featured in this list, you can earn high-quality links, thus attracting traffic to your website. ‍

Step-by-Step Process on How To Acquire Crypto Backlinks

Knowing how to acquire crypto backlinks is essential if you are just starting out. Here is a step-by-step crypto link-building process;

Step 1: Choose a Strategy

First, you need to develop a comprehensive strategy for your crypto website. To develop a working plan, assess your SEO, audit existing content, and know your audience. Once you are done, you can create an innovative, long-term link-building strategy. 

‍Step 2: Define Target Pages 

Since not all pages are equal, including links that provide value in sales and lead generation is essential. It would help if you also chose keyword opportunities with traffic potential. 

‍Step 3: Have a Potential List of Prospects

Once you’ve known your target pages, it’s time to create a prospect list by evaluating websites you want to reach out to. You need to pay close attention to metrics such as target country, domain rating, traffic, and spam score. If the websites match your niche, you can collect their contact details. 

‍Step 4: Develop a Personalized Pitch

Depending on the offer type, you need to create a personalized pitch for each publisher, as this will boost your chances of standing out and getting a positive response.     

‍Step 5: Negotiate For a Backlink

You will eventually get responses to your pitches if you craft your pitch well and put forward a convincing argument. Make sure you use your negotiation skills to get a positive response. 


Regarding crypto websites, link building is essential as it can help your website improve visibility and credibility. Although it requires much effort, you can acquire high-quality crypto backlinks using the above strategies and following the guidelines. 

So, remain focused and vigilant as you progress your link-building journey. Consistent effort and adapting to the ever-evolving digital landscape are crucial to success. Your attention to the finer details will be the pathway to lasting success and recognition in the dynamic world of cryptocurrency.

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