Why Should You Buy Dofollow Backlinks?

In the SEO landscape, backlinks are powerful tools for increasing a website’s authority and improving search engine rankings. Backlinks come in two main types: dofollow and nofollow. Understanding their differences and how to use each type effectively is essential for any SEO strategy.

But is it wise to buy dofollow backlinks, and what role should nofollow links play in your overall approach?

Here’s an in-depth look at dofollow and nofollow links, when to use each, and why buying dofollow links requires caution and strategy.

What Is a Do-Follow Link?

A dofollow link is a hyperlink that actively tells search engines to follow it, allowing SEO value (or “link juice”) to be passed from one site to another.

Dofollow links are critical because they indicate a level of endorsement or credibility that the linking site provides to the linked site.

As a result, dofollow backlinks are valuable assets in SEO, directly impacting a website’s ranking and authority.

However, they are not magic bullets and not every dofollow link boosts PageRank. If it’s a dofollow link from a low quality site that is not relevant to yours, it won’t add any SEO value and may even hurt your rankings if you overdo it.

How Dofollow Links Work

Boost PageRank: A relevant dofollow link from a highpquality site acts as a positive signal, contributing to the PageRank of the linked site.
Improve Domain Authority (DA): High-quality dofollow links from reputable sites can increase the overall authority of a website, which may boost rankings for various keywords.
Aid in Crawling and Indexing: Dofollow links can help search engines discover and index new pages on a site more quickly.

Example of a Dofollow Link

Here’s what a dofollow link looks like in HTML:

<a href="https://www.example.com">Example Site</a>

What Is a Nofollow Link?

In contrast, a nofollow link includes an attribute in its HTML (rel="nofollow") that tells search engines not to pass SEO value to the linked site.

While this means nofollow links don’t directly impact the ranking of the linked site, they still play important roles in a balanced link-building strategy.

Where Nofollow Links Are Used

Sponsored Content: Paid or sponsored content should use nofollow links to comply with Google’s guidelines.
User-Generated Content: Sites like forums or blog comments use nofollow links to prevent spammy backlinks from impacting their SEO.
External Links for Transparency: Some sites use nofollow links for certain outbound links, helping avoid passing value to sites they don’t fully endorse.

Example of a Nofollow Link

Here’s what a nofollow link looks like in HTML:

<a href="https://www.example.com" rel="nofollow">Example Site</a>

The rel="nofollow" attribute ensures this link won’t pass SEO authority to the linked site.

Should You Use a Nofollow Link or Buy Dofollow Backlinks?

Purchasing backlinks is risky, and search engines like Google discourage it.

Paid links are often seen as manipulative, and if Google detects that a site is buying links to artificially boost rankings, it can lead to penalties or even de-indexing.

Instead of buying dofollow backlinks, a more sustainable strategy is to earn them through quality content and real relationships. Google rewards sites that naturally build authority, not those that buy it.

Here’s what we recommend:

Invest in Link-Worthy Content: Publish high-value, shareable content. Create unique studies, expert guides, or engaging visuals to attract natural backlinks.
Build Relationships, Not Transactions: Reach out to relevant industry websites and influencers for guest posting or collaboration opportunities. Links gained this way are often dofollow and far more sustainable than bought links.

In short, don’t rely on buying dofollow links. It’s a shortcut that might work briefly but comes with significant risks and may not provide lasting benefits.

Instead partner with a reputable service that prioritizes ethical, sustainable strategies for true SEO growth and will diversify your backlink profile.

Are Nofollow Links Bad?

Some SEO beginners might assume that nofollow links are ineffective since they don’t pass link juice. But in reality nofollow links are an important part of a successful SEO strategy.

Benefits of Nofollow Links

Traffic and Engagement: Nofollow links from high-traffic, authoritative sites (think Wikipedia, major forums, or social media platforms) can lead to substantial referral traffic. In fact, the more visibility you have on these platforms, the more your audience grows.
Trust Signals to Google: Google understands that a natural backlink profile will include nofollow links. This balance signals that your site isn’t over-optimized or engaged in shady tactics.
Indirect Link-Building: A high-quality nofollow link can lead to other sites or bloggers discovering your content and linking back to it with dofollow links.

Nofollow links aren’t just “not bad” – they’re a necessary part of a diverse, robust link profile. So, don’t overlook their value just because they don’t pass link juice directly.

How To Use Dofollow and Nofollow Backlinks?

As we’ve already established an effective SEO strategy involves using both dofollow and nofollow links to create a balanced link profile. Here’s how to make the most of each type.

Tips for Using Dofollow Links

Focus on Quality and Relevance: Prioritize obtaining dofollow links from high-quality, relevant sites.
Build Relationships: Reach out to reputable sites in your niche for guest posts, collaborations, and content contributions.
Use Anchor Text Wisely: Optimize your anchor text to be relevant to the content. Avoid exact-match anchors in every link, as it can look manipulative to search engines.

Tips for Using Nofollow Links

Participate in Industry Forums and Social Platforms: Platforms like Reddit, Quora, and LinkedIn often use nofollow links.
Balance Your Link Profile: Include nofollow links in your profile naturally for a more organic look.
Use Nofollow for Paid Links: All paid links should be marked as sponsored or nofollow.

Quick Recap

Buying links might seem appealing, but it’s a risky strategy that doesn’t always yield sustainable results.

Instead, focus on earning both dofollow and nofollow links through genuine relationships, content quality, and strategic partnerships. A natural mix of link types not only keeps you in Google’s good graces but also builds a long-term foundation for SEO success. And we are here to help you with that.