CBD has emerged as one of the best-selling health and wellness supplements, all as a result of the expanding legalization. While the industry is relatively new, it’s already booming, thus bringing your products and services to the limelight is paramount.
According to statistics, the worldwide CBD industry was valued at $967.2 million in 2020. With more and more people getting in on CBD, it’s expected that the competition between retailers, eCommerce platforms, and CBD websites will only get harsher. This means you need a robust marketing and link-building strategy to stay ahead of the competition.
But What Is Cannabis Link Building?
Cannabis link building is the process of acquiring cannabis links from other high-quality websites. By linking to reliable third-party websites, you can boost your website content by proving that your content is backed by well-known facts. Since relevance is essential, you’ll want to acquire links from niche websites, as other links from directory submissions, blog comments, directory submissions, and social media may not work.
Who Needs CBD Link Building Services
It would help if you had high-quality backlinks to show that you can be trusted to generate high traffic or even rank your pages. Here are some of the businesses that require CBD link building services.
CBD Stores (E-Commerce): To increase online sales, you need to drive highly targeted traffic to attract customers and build relationships with other businesses and influencers in your niche.
Affiliate marketers: You need to establish yourself as a trusted source of information on CBD products. Through CBD link building, you can increase your authority and rankings and strengthen your relationships with other players in the industry.
Cannabis media websites: Since links are like votes of confidence, they pass a message to the search engines and users that you’re a credible news source.
Medical websites: Google values content from highly trusted medical websites, so you need to acquire links from highly credible websites by creating valuable content that naturally attracts links.
Benefits of CBD Backlinks
The cannabis industry has stringent laws that prohibit advertising CBD goods such as supplements, food additives, and inhalants. This means cannabis websites may not get a significant amount of exposure on the internet, something that may prevent them from reaching their intended audience. However, if you build high-quality CBD backlinks, you can enjoy the following benefits;
Increased search visibility: Cannabis link building is one of the most effective SEO strategies for improving search visibility. This process involves getting links from other reputable websites back to your website. When Google sees this, they take it as a signal that your site is trustworthy and reliable.
Brand awareness: Link building can also help you establish a strong brand presence that makes you stand out from the competition. This way, you can increase your brand recognition and credibility.
Improved domain authority: High DA/DR scores can lead to better rankings. While the domain authority is not an official Google ranking metric, a high score by Ahrefs can lead to better ranking.
Increased website traffic: With high-quality links, you can increase the number of keywords you rank for and attract visitors directly to your website.
Increased sales: As the number of visitors to your website increases, you can increase sales. Since not all visitors are likely to convert, it’s essential to those visiting your site and how long they intend to stay.
Identifying High-Quality Websites For Cannabis Link Building Services
Before you acquire any backlinks for cannabis link building services, you must ensure the website is high-quality. Here are some of the things to check out:
Authority (DR/DA, Domain Age): The best website to link to should have a domain authority or domain rating score of 30+ and a domain age of at least two years.
Backlinks: It’s also important to consider a website with a diverse and natural backlink profile, such as blogs, news sites, or social media platforms. Ensure that the ratio of backlinks to referring domains is not high, as this may mean that the links are coming from fewer domains.
Topical Relevance: This refers to the relevance of content on a website to a particular topic or keyword. So, ensuring the referring page has some topical relevance is essential.
Reputation: Getting links from websites associated with practices that cannot harm your website and tarnish your image as a legitimate business is also essential.
Content quality: Make sure your content is readable and factual and attempts to provide valuable information.
User experience: Lastly, it’s recommended that you get links from websites that provide a smooth and enjoyable user experience, as website visitors are more likely to click such links.
Website Types That Can Improve Your Rankings in Link Building for CBD Oil
You can get links from specialized CBD and other authoritative websites to boost your website in link building for CBD oil. Here are some of the websites that can boost your ranking:
CBD Blogs and Influencers
You can increase your site’s visibility and establish authority, leading to higher search engine rankings and increased website traffic.
Cannabis Media Websites
Cannabis media websites like High Times and Leafly, which provide news, entertainment, education, and a community, can also help you boost your ranking.
News Websites
They cover many topics in their quest to provide commentary and analysis on current events.
Medical Media
Sites like WebMD, Medical News Today, and Medline Plus provide health and wellness information to the public.
Lifestyle Blogs
Since lifestyle blogs share and promote daily life experiences, they can also help you improve your ranking if you link to them.
Cannabis Dispensaries That Sell CBD Products
Cannabis dispensaries that sell CBD products can also provide a good link source to help with your ranking.
Cannabis and CBD Link Building Strategies
Here are some of the strategies that can help you with CBD link building:
Guest Posting
Guest posting generally involves writing articles for other websites in the CBD niche in exchange for backlinks. These include websites that accept free submissions, such as medical media, lifestyle blogs, or other news websites. If you submit high-quality content, many sites will credit you by giving you a link back to your website. To implement this CBD link building strategy, create high-quality content that aligns with the website’s target audience and identify reputable websites. Next, you must establish a relationship with them and pitch your ideas thoughtfully.
For example, if you own a CBD wellness brand, you can contact other websites focusing on CBD through strategic guest posting. This way, you can engage with a broader audience and acquire valuable backlinks that improve your online presence. To search for a guesting website, type “submit a guest post” + your keyword. If your keyword is cannabis websites, you’ll stumble upon sites such as:
- Cannabis News Australia
- High Herstory
- Cannabis & Tech Today
- Investinweed.com
- Quick Med Cards
By introducing your brand to a broader audience through guest posting, you’ll reach potential customers who want to purchase CBD supplements but have yet to meet your brand. According to a guest blogging case study by Outreach Monks, guest posts can lead to a 20% traffic increase for the guest blogger’s website.
Broken Link Building
As a great way to get CBD backlinks from high authority sites, broken link building involves identifying broken links from relevant websites and creating relevant content that serves as a replacement. You can use tools such as Check My Links, SEMrush, and Ahrefs to scan these sites for broken links. Once you’ve identified a broken link, you need to contact the website owner and let them know you want to use it as a link back to your website. Besides offering relevant and helpful content as a replacement for the link, you need to look for pages with high CBD relevance, such as product guides and educational resources.
Since it provides value for both the content creator and the website owner, It is an effective way to build high-quality cannabis backlinks. By offering a replacement for the broken link, you’re gaining valuable backlinks to your website while helping the website owner improve their website. One thing to note is that not every broken link is worth pursuing. To confirm whether you should use a particular broken link, you need to;
- First, review the domains and check whether they can improve your website authority or strengthen your Backlink Profile and website authority.
- Secondly, you must ask yourself whether replacing the dead link with your URL is worthwhile.
Remember, Google’s algorithms typically check the relevance of the websites that you link back to your site.
Submit a Press Release
Submitting press releases is also one of the best cannabis link building services. If you write a high-quality press release, thousands of news networks will pick up and share it on their platforms. You can submit your press releases to big news websites such as the Washington Post, Huffington, and other online news outlets. If you are launching your brand in a local state, it’s probably wise to focus on press releases like your county or state in that locality. This way, all the news outlets within the area will pick up your press release and publish it.
You can then add natural backlinks that link back to your cannabis business. When several news outlets pick it up, you’ll acquire backlinks from several great news sources and even more significant national sources. You can also promote your cannabis events through press releases and attract thousands of people with effective marketing tools. Alongside earning new customers, you’ll have a chance to build high-quality backlinks and reliable networks.You can also share the information on social media outlets and encourage your followers to spread the word.
Skyscraper Technique
The skyscraper technique is another effective way to get quality backlinks for your cannabis business. This technique is based on the fact that most websites want to link back to the most authoritative, exhaustive, and up-to-date content. To implement this link building for CBD oil strategy, you need to identify top-performing content in the industry and then create something more valuable and comprehensive than your competitors. Once done, you must reach out to sites linking to less authoritative content and recommending your links.
You can also promote your content to other sites with similar articles for new linking opportunities. This method can help you create high-quality content that results in a higher success rate than traditional link-building methods. For instance, if the best-performing article is “10 Health Benefits of CBD Oil,” you can create a piece using the topic “20 Proven Health Benefits of CBD Oil with Latest Research,” ensuring that it’s much better than the original article in terms of accuracy, depth, and presentation.
The idea is to craft superior content linked to the original articles. You have to convince the audience that your version provides more value. When asking for backlinks, use personalized emails that show you’ve read their content and know your resource can add value. If your article has already been endorsed in the health and wellness space, mention this in your email. Don’t forget to follow up if you don’t get a response within a reasonable timeframe. By doing this, you’ll enhance your website traffic and improve your cannabis business.
Use Social Media
Social media is one of the best CBD link building strategies that allows you to share cannabis-related content or industry trends. By creating informative content, entertaining videos, or visually appealing infographics, your website can encourage visitors to share your content on their profiles, thus attracting traffic and earning backlinks. It’s also important to be active in relevant cannabis or CBD-related groups and communities on social media. This way, you’ll get opportunities to connect with other bloggers, influencers, bloggers, and even professionals who may be willing to give you a backlink.
You can use infographics to present your information clearly and concisely to draw traffic, market your brand, and increase visibility. Infographics are also effective in making difficult or complex concepts simple. Instead of written content, look for opportunities to post infographics such as tables, pictures, flowcharts, and graphs. Once your infographics get enough shares, they’ll feature on other websites with backlinks to the initial source. Since infographics rank well in search engines, they can help your business attract new visitors.
Publish Ultimate Guides
Creating ultimate guides is also an excellent way to entice other websites and get backlinks. As one of the top most CBD link building services, ultimate guides can serve as valuable resources for your target audience by thoroughly exploring the topic. Your ultimate guide can become a reliable reference and earn you backlinks from blogs and other online publications and blogs that refer to your content.
To create the most reliable ultimate guide, thoroughly research the topic and identify some of the most essential points to cover. You can look for reputable insights and information from different outlets, such as industry publications, academic journals, and expert interviews. Next, you need to organize your ideas in a logical manner that is easy to understand and use. You can also include visually appealing content such as videos, engaging graphics, and clear illustrations to explain the points further and attract a wide range of audience.
You’ll want to focus on creating content that other websites will want to link to as a reference for their audience. For instance, a comprehensive glossary, infographics, and a CBD dosage guide explaining the various benefits of CBD products could serve as resourceful content. If you consistently produce high-quality resources and promote them within the community, you can attract backlinks and improve your site’s authority and visibility in search engine results.
Mistakes To Avoid in CBD Link Building Services
If you are looking to enhance your website’s authority, rankings, and organic traffic with CBD link building services, here are some of the mistakes to avoid:
- Avoid building links from low authority websites.
- Do not link from non relevant sites.
- Avoid linking from plagiarized content.
- Do not link from sites with toxic link profiles.
- Avoid over using exact match keyword anchor text.
Final Word
In the fast-evolving cannabis industry, backlink building is perhaps one of the best strategies for those who want to succeed in the digital realm. By enhancing SEO and establishing long-term authority through affordable link building for CBD, you can harness the full potential to boost growth, elevate your reputation, and stay ahead of your competitors. So, if you want to generate more traffic, expose your website and get affordable CBD link building strategies, ensure you use methods such as Guest blogging, the broken link method, and the skyscraper technique to get backlinks. Make sure to choose a suitable method and offer high-quality content for your business and goals.
